Time For An Advice From Semalt – SEO Tactics To Consider
When it comes to thinking about SEO, the two main things that cross our mind are keywords and backlinks. As Google continues to improve the understanding of human behavior, it has launched some strategies and shifted what it considers to be significant ranking signals. The search engines now give UX as much attention as possible.
Ivan Konovalov, a professional staff member from Semalt Digital Services, assures that these technical tweaks will let you take advantage of the latest SEO techniques Google has offered.
Tactic#1. Open Graphs on social media
It has now been proved that open graphs on social media are far more useful and better than a simple format. You might have a few Facebook fellows who are chronic article-posters. The idea is to share some dynamic posts on the internet, and it has been named as Open Graph. Luckily, it is available for Twitter and Facebook users and can increase the overall performance of your website. Open Graph pulls from your site's content and displays it in social media properly. It helps you grow the ranking and visibility of your website, and Google can crawl the Open Graph content in a better way.
Tactic#2. Fix the robots.txt file
When the search engine spiders scan through the websites, they mainly look for the robots.txt file during this procedure. It is important not to give them a misleading instruction. If you have noticed unexplainable traffic, you should check the robot.txt files, making sure they are correct. Plus, you can control how the search engines index your website and which pages should not be indexed due to low-quality content. In other words, we can say that you should fix your robots.txt file and stop spam and bots from hitting your pages.
Tactic#3. Heading tags help Google understand your website
It would not be wrong to say that the heading tags help search engines understand your site in a better way. The more engaging and informative your content is, the easier it will be for the search engines to rank it and the better experience the users will have. Search engines especially Google know when users admire the content of a website, rewarding it accordingly. Google can boost your site's ranking only when the UX report is prepared properly. Make sure you use logical header tags and help Google scan and index your site.
Tactic#4. Use Google's admin tools
Google's suite of web services can be used to help your website operate better than ever. It boosts your SEO strategies to a great extent. Tools such as Google's Search Console can be used on a regular basis. These tools help you monitor how your site has been indexed and provide information about your SEO strategies. You can take advantage of Google's free services and submit the sitemap directly to the search engines. This will let them index your web pages quickly, and you don't have to wait for long.
Tactic#5. Check the latest site plugins and updates
You should always keep an eye on the latest plugins and tutorials. Make sure your website's speed, navigation, design, and display are up to the mark and incorporate Google's ranking considerations. Almost all website hosting companies update their templates and plugins on a regular basis. You should do the same if you want to boost the site's UX, improving its overall performance and visibility.
Tactic#6. Optimize for instant: Google and Facebook
Facebook Instant Articles, Apple News and Google AMP the best and leading tools on the internet, promising an engaging and clean layout for your website and improving the load time to a great extent.
The users are never directed away from Facebook when they click on those links, but the content of your website is displayed in an impressive format. A lot of publishers take advantage of this technique and increase their site's traffic, improving its search engine rank.
Whether you use all of these techniques or choose only one of them, you will see that your site is getting improved search engine ranks.